Consent rate
The consent rate is the share of visitors who accept optional cookies after seeing a cookie banner, usually measured as the number of accept choices divided by the number of banners shown or choices made.There is no single formula, so compare like with like. Some tools divide full acceptances by banners shown, which counts visitors who ignored the banner as non-consenting. Others divide by choices made, which ignores them. A third view counts any visitor who accepted at least one optional category. Each gives a different number for the same traffic, and a rate quoted without its formula says little.
The rate depends on design more than on anything else, which is where the law comes in. Banners that make accepting easier than refusing get higher rates, and regulators have fined that pattern: equal Accept all and Reject all buttons, no pre-ticked boxes and no repeated prompts are the baseline in the EU and the UK. Raising the rate through a dark pattern produces consent that is not valid, which is worse than a lower rate. Within lawful designs, clear wording, a banner that does not cover the content, the visitor's language and the site's audience all play a part.
The rate also determines how much of the traffic analytics and advertising tools can see, which is why Google models conversions for visitors without consent under Consent Mode. For what to expect, see cookie consent rates. Cookiequiet keeps daily counters of banners shown, accept all, reject all, custom choices and withdrawals, which feed a consent-rate chart in its dashboard (see pricing).