Geo-targeting
Geo-targeting, for a cookie banner, means showing different banners or rules depending on the visitor's location, usually determined from the IP address, so that each visitor gets the consent model their law requires.Privacy laws attach to where the visitor is, not only to where the company is. Article 3(2)(b) of the GDPR applies to a controller outside the EU when it monitors the behavior of people in the Union, which is what analytics and advertising cookies do. California's CCPA and the other US state privacy laws apply to businesses that meet their thresholds when they handle residents' data, with an opt-out model. A site with a global audience therefore faces several regimes at once.
A banner tool resolves this by looking up the country, and sometimes the US state, from the visitor's IP address and applying a rule: an opt-in banner with Reject all for the EEA, the UK and Switzerland; an opt-out notice with a "Do Not Sell or Share" link for California and other states; and no banner, or a simple notice, where no law requires one. IP geolocation is approximate and VPNs move visitors, so many sites choose the stricter rule when in doubt, or show the opt-in banner everywhere.
Pricing differs on this feature. Cookiequiet includes geo-targeting on every plan, Free included, while CookieYes starts it on its Pro plan ($25 per domain per month) and iubenda on Advanced, according to their pricing pages checked on 20 October 2026 (see pricing).